Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the use of AI in their own company, there is often an embarrassing silence.
AI is growing exponentially, turning markets inside out Read More »
Obviously, companies whose management has technological competence can cope better with the corona crisis, as a variety of studies prove. When asked what must-haves for future managers are indispensable, four skills emerged as being crucial: decision-makers should have strategic thinking, leadership qualities, be competent in handling technologies, and understand the market and customers.
Technology competence is king in times of pandemics Read More »
Artificial Intelligence (AI) and Marketing Automation (MA) are two advanced tools that allow marketers to automate and optimize tasks across the whole marketing spectrum.
Artificial Intelligence and Marketing Automation in Marketing Read More »
More and more companies are relying on Artificial Intelligence (AI) when it comes to their offers, since the algorithms suggest products and services, breathe life into chatbots and translate texts.
Characteristics of a responsible AI Read More »
Recurring work processes have always been both a curse and a blessing in modern marketing. The good old (M)ad Men from Madison Avenue earned quite well with it and were able to keep their “sovereign knowledge” non-transparent in analogue times. Today, nobody accepts paying hourly rates beyond good and bad for repetitive work processes without
Marketing automation puts an end to monkey work Read More »
AI Newsletter announced the 2021 Edition of The 100 Most Influential People in AI. Rest assured that AI will change how we do business, learn, and even create which is why you might be interested in the compiled, diverse list of researchers, business leaders, entrepreneurs, and journalists who bring unique perspectives on AI—all published
Appointments & Announcements Read More »
