January 2021 – Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning

LegislationBoon

Boon and bane of AI endeavors

The use of Artificial Intelligence (AI) must be advanced responsibly and develop new value-added potential for the benefit of society. That’s why the General Data Protection Regulation (GDPR) comes into play since data is the key ingredient for AI applications. The GDPR impacts any law globally in terms of creating a more regulated data market […]

Boon and bane of AI endeavors Read More »

WhyDL

Why Deep Learning can deliver more accurate AdTech results

Artificial Intelligence (AI) made targeted digital marketing possible in the first place—and with every further development the results become more accurate. Until recently, Machine Learning (ML) was the most modern method for predicting user decisions, but its further development, Deep Learning (DL), has refined the approach and can achieve more precise results.

Why Deep Learning can deliver more accurate AdTech results Read More »

IrisAI

AI charged with Iris.ai: faster and better research

Iris.ai, a start-up headquartered in Norway, specialized in AI tools and applications to allow humans to make sense of and use all scientific knowledge the world has to offer; hence, it is particularly suitable for interdisciplinary projects where the combination of knowledge from across a range of research fields will be vital to the project’s

AI charged with Iris.ai: faster and better research Read More »

GenesysInvests

Genesys invests in digitization and AI to provide intelligent and seamless service

Genesys, the world’s leading provider of cloud-based customer experience and contact center solutions, established a new business unit. Genesys Digital is designed to help companies keep up with the latest technology trends and the ever-changing needs of consumers in the digital world.

Genesys invests in digitization and AI to provide intelligent and seamless service Read More »

HowAIWorksMA

How AI works in marketing automation

The artificial brain now plays the most significant role in marketing automation: chatbots are creating content and AI powers PPC advertising, personalized website experiences, push notifications, customer engagement and determines customer’s behavioral patterns, and automated image recognition, to name a few. Not to mention that Siri, Google Home, and Amazon echo have already started spoiling

How AI works in marketing automation Read More »

UltimateSuccess

AI is the ultimate success factor for tomorrow’s economy

Are you wondering why artificial intelligence is being discussed so intensely in business and the media right now? Well, after the internet, digital transformation and automation, artificial intelligence seems to be the next kind of panacea for businesses, especially for marketing and sales, which can be used to interact with consumers faster and better.  Hence,

AI is the ultimate success factor for tomorrow’s economy Read More »