ISACA’s Shopping on the Job Survey
ISACA’s fourth annual “Shopping on the Job” survey examines employees’ risky online activities while using work-issued computers.
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January 2012 – Marketing Trends 2012
Sevenfold Increase n iMobile Healthcare Applications
According to the mobile research expert research2guidance, 2011 was the first year of substantial business in the market for mobile health services delivered via smartphone applications.
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Two out of Three Organizations in Singapore and Australia frequently experience Data Loss from a Virtual Environment
Kroll Ontrack Singapore, a technology services division of the global risk consulting company Kroll Inc., released its latest virtualization data loss findings from a series of surveys conducted at the VMware Forum events in Singapore and Australia in October/November 2011 that included 107 face-to-face interviews with IT professionals.
Worldcom PR Group’s Emerging Trends to watch in 2012
Worldcom Public Relations Group, a global group of independently owned public relations counselling firms, shared five noteworthy insights on social-media trends,
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Experian Hitwise Reports Increasing Use of Social Media during SMRT Disruptions
Experian Hitwise, a part of Experian Marketing Services, recently announced data from Singapore internet users following the recent SMRT disruptions in December 2011.
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Banks Expect New Digital Media to Engage, Educate and Inform in Real-time
For banks, new social media projects are high on the agenda and the industry plans to develop such projects on Facebook, Twitter, Xing, LinkedIn or YouTube this year as well as expanding recruitment and HR applications to online communities or for getting insights into their customers’ mind.
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Exploding Growth in Mobile Data Demand will Challenge Mobile Networks’ Capacity in 2012
According to Arieso’s report Recent Smartphone Trends & the Extreme Data User, apps and services consumer demand for mobile data is accelerating beyond expectations, mainly fuelled by new smartphones.
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MEF’s Top Prediction: NFC will fail to have a Significant Commercial Impact in 2012 despite increased Investment and Spectacular Trials
Mobile Entertainment Forum (MEF), the global community for mobile content and commerce, has released its ten predictions for 2012 and put on top of its list Near Field Communication (NFC), saying that there will be increased investment with some spectacular trials in this technology, but that they don’t expect to see it having a significant
The Extreme Dynamics of the Mobile App Development Services Market
In 2011 publishers created $6.8 billion in application download revenues, while app development revenues reached $20.5 billion, according to German based research2guidance.
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Top Five Technology Trends for Advertisers to Watch
The IPG Media Lab released recently a list of five technology trends that will change the way advertisers approach marketing in 2012, including the following:
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