January 2012 – Marketing Trends 2012

Jump on the Facebook Marketing Bandwagon

January 2012 - Marketing Trends 2012 / January 19, 2012

The marketing phenomenon Facebook will continue to be the talk of town this year, and even more since the company is considering an initial public offering (IPO) in the second quarter of 2012.

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Digital Marketing Trends for 2012

January 2012 - Marketing Trends 2012 / January 19, 2012

The world of digital marketing continues to change in 2012 – that’s for sure – since speed, location, and the way people communicate is in general differing in some way year after year.

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Google to Overtake Yahoo in Display Advertising this Year

January 2012 - Marketing Trends 2012 / January 19, 2012

The specialist search and social marketing agency, Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year.

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TomTom App for iPhone and iPad goes Social

January 2012 - Marketing Trends 2012 / January 18, 2012

TomTom, a global supplier of location and navigation products/services, just started to promote its latest version 1.10 of the TomTom App for iPhone and iPad that will be available within Q1 2012.

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Growing Demand for SAS Customer Intelligence Solutions

January 2012 - Marketing Trends 2012 / January 18, 2012

Sales of SAS Customer Intelligence solutions went up by more than 25 percent worldwide last year, according to the business analytics software provider SAS, a leader in integrated marketing management.

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Akamai Technologies’ New Solutions for the Online Entertainment Industry

January 2012 - Marketing Trends 2012 / January 18, 2012

Akamai Technologies’ is aware of the fact that today’s hyper-connected world is radically changing the business of media and entertainment and has therefore recently introduced its technology advancements for the rapidly evolving online entertainment industry in the areas of security and delivery.

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There is Strength in Numbers, so what’s all the Fuss about SOPA and PIPA?

January 2012 - Marketing Trends 2012 / January 18, 2012

Drafting and implementing legislation that effectively polices today’s online innovations and strategies, while remaining general enough to apply to new emerging technologies, is an almost impossible balancing act.

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Digital Rights Management (DRM)

January 2012 - Marketing Trends 2012 / January 17, 2012

Digital Rights Management (DRM) is a class of access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals with the intent to limit the use of digital content and devices after sale.

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Know How the Land lies in ‘Social Search’

January 2012 - Marketing Trends 2012 / January 17, 2012

Experian Hitwise reported in September 2011 on Google+ popularity in key Asia Pacific markets, stating that Singapore captured the highest ranking and share of visits to the new platform, most probably due to the dominance of the Google search engine, followed by India with the second highest rank for using Google+ and Hong Kong with

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Boosting Brand Engagement with User-generated Content

January 2012 - Marketing Trends 2012 / January 17, 2012

As the use of smartphones has been growing rapidly over the years, many brands are paying more attention to mobile marketing alongside traditional marketing.

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January 2012 – Marketing Trends 2012

There is Strength in Numbers, so what’s all the Fuss about SOPA and PIPA?

Digital Rights Management (DRM)

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