January 2011

The explosive use of Twitter has many enterprises responding in one of two ways; blindly blocking, which may result in lost productivity and business opportunities or blindly allowing, which can expose the business to unnecessary business and security risks.

By the middle of last year, 924 million Internet users around the globe visited a social networking site, making it one of the most popular online activities, according to comScore. More interesting for the issue at hand is the research the company conducted a few months earlier, based on data from its World Metrix service,

Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, according to Nielsen’s Asia Pacific Social Media Report.

The dominant social network sites of Europe and North America have yet to extend their reach into parts of Asia Pacific where local sites retain the leading consumer mind share and profitable business models, according to new research from Gartner, Inc.

Accessing and downloading content from Facebook and YouTube while at work still accounts for more corporate web activity and bandwidth usage than from any other sites, according to new figures from managed security company Network Box.

When we talk about online marketing we clearly have to deal with social marketing, which has already broken through to the mainstream.

As the New Year begins, Ovum has released its predictions for the key issues and events that will shape the market in 2011.

Experian Hitwise released last month an analysis of web searches by Singapore Internet users over the past six months that has provided a host of interesting insights into Singaporean social habits relevant for marketers and commentators alike.“Local web search patterns are a reflection on the interests and, in some instances the psyche, of Singaporean consumers.