January 2011

Trendstream is only a year old and already works with some of the leading companies in web, technology and marketing communications and I am not surprised. The London-based consultancy, spearheaded by its managing director Tom Smith, is fully dedicated to shed light on trends in technology adoption and to identify what it means for consumer […]

For online business networking XING.com is the place to be. Millions of members use the platform every day to do business and promote their career as it makes networking and professional contact management simple.

Recent figures confirm the success of Facebook as the absolute No. 1 social media platform.

According to search engine expert Danny Sullivan, the term “social media optimization” was first used and described by Rohit Bhargava.*

Blogs are mostly pursued for private interests and therefore require not only a high qualitative and thematic range of topics, but also a very different relevance and coverage: from the private diary to investigative journalism, from lovesickness to cats or politics, from a few readers each week up to several thousand visitors daily.

InMobi announced the appointment of Atul Satija as Vice President and Managing Director, Asia Pacific. He will spearhead the Company’s Asia Pacific business strategy alongside the global executive team. Atul takes over from Emmanuel Allix, who recently left the company to pursue other opportunities. He was previously Head of Wireless Business, Japan & Asia Pacific

According to IDC, traditional corporate culture remains the largest barrier to successful social media initiatives, simply because social media challenges the hierarchical management model of organizations.

It’s once again that time of the year when speculations and discussions on possible online trends for the coming year kick in.

Twitter is a popular micro-blogging tool that enables users to communicate to an audience of “followers” using a combination of characters, images and URLs (tiny URLS) – all of which must fit into a 140 character limit.

The magic formula to get the attention of your target customers is to be able to inform them factually while engaging them emotionally through stories.