August 2012 – Game-based Marketing & Cust Loyalty

More and more businesses are using gamification to create brand awareness and drive user engagement. Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014. In the last few years, the number of companies that deliver gamification services and solutions including has risen significantly. In […]

Gamification describes the use of game design techniques, game thinking, and game mechanics to enhance non-game contexts. Typically, gamification applies to non-game applications and processes to encourage people to adopt them or to influence how they are used. Gamification works by encouraging users to engage in desired behaviors, by showing a path to mastery and

Once on the fringes of digital advertising, social game ads are now the hip newcomer with big corporations such as McDonald paying for players to build restaurants in Zynga Inc’s “CityVille” game or Unilever-sponsored Dove spas popping up in “The Sims Social.” The number of people who play social games has skyrocketed to hundreds of

These days, even city dwellers can harvest crops, breed animals in a cow pasture and decorate a lighthouse all in a day’s work—from their cubicles. It’s all thanks to Zynga – the San Francisco-based social network game developer whose resume includes FarmVille, CityVille, FrontierVille, Words With Friends and Mafia Wars, among others.

SuperData Research conducted recently a survey for Skrill / Moneybookers, showing the top 5 payment methods, which include: 1. Gamecard / eVoucher (18.2 %); 2. Credit card (16.1 %); 3. Digital Wallet (14.6 %); 4. Mobile phone (14.4 %); 5. Prepaid (14.4 %). Their survey shows that virtual goods in online games are an attractive

Fliplife could be described as a 2.0 version of the classic parlour game. You meet up with friends, mastering tasks sometimes against each other, sometimes as a team. The individual players compete with each other playfully, chat, and make friends. This all takes place in a domestic environment – a (digital) home. You can create

iProperty Group upgrades senior management team with key ‘C’ level executive appointments. Paul Whiteway has been appointed Chief Operating Officer for the Group. He previously held senior management roles at Yahoo! Southeast Asia and Microsoft in the UK and has been an Entrepreneur In Residence at INSEAD in Singapore. Becky Leng has become iProperty Group’s