August 2012 – Game-based Marketing & Cust Loyalty

Since marketer’s interest in social media gamificationprogressively growsand it is in the nature of gamificationto aggregate data,it is necessary to start looking intolegal risks and restrictions. In any case, operators of gamified systems need to strike the balance between the right user experience and business opportunity by protecting the assets as well as its users, […]

Last year, the team behind Foldit, the developer of an online puzzle game, made headlines for unlocking the secrets of a key protein in the fight against HIV, just by deals with protein folding. The game has been part of an experimental research project, developed at the University of Washington, with an incredible outcome and

In his welcome speech at the Gamification Summit 2012 in San Fransisco, Gabe Zichermann, CEO of GamificationCo. said to his audience: „for most of us the concept that work and play need not be diametrically opposed, seems absolutely, positively natural. But for the vast majority of the people in the world, that is just not

Nowadays, casual online games usually provide various methods of payment system, such as allowing the players to play the game for free, but to purchase certain in-game items to proceed with the game, or having the players indirectly pay a service fee by encouraging them to watch advertisements prior to commencing games etc.

Deloitte‘s annual report on technology trends had an interesting section on Gamification this year, which means taking the essence of games – fun, play and passion – and applying it to real-world, non-game situations. In a business setting, that means designing solutions using gaming principles in everything from back-office tasks and training to sales management

Taking a closer look at the gaming industry and its creative and innovative game inventions, it becomes obvious that engineers, product managers and marketing specialists most probably just have to get more space for completely senseless and aimless experiments. It would most probably revitalize their enthusiasm for thriving and making a difference in today’s business

A successful enterprise gamification strategy calls for the right gamification platform, which will provide the tracking of achievements, the implementation of rules, goals and further administration, as well as monitoring and analytics.

If you need some help to find your way through the jungle of available gamification platforms, asking yourself what kinds of platforms are on the market in the first place and what are they specialized in, the list below should be quite useful.

CrowdTwist, headquartered in New York City, provides a cloud based multi-channel customer relationship and loyalty platform, designed to enable companies incentivizing, recognizing, and rewarding customers for any action they take. The platform was originally conceived as a way for music artists to better connect with their fans and consists of a white label, software-as-a-service system

Gaming is becoming more and more popular and reaches new audiences of all ages, especially since the range of games has been expanded significantly through apps and social games. Gabe Zichermann, founder of the strategic consultancy Dopamine, explored the concept of “Funware,” a new model for incorporating and leveraging games and game mechanics to reach