February 2022 – Social Media & Influencer Marketing: Social Commerce & User Generated Content

asiaS

Asia’s Social Ad Spend Soars

Emplifi released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into paid and organic user engagement and post interaction on Instagram and Facebook, and social media customer care. Ad spend on Facebook and Instagram in Asia Pacific (APAC) increased 24% in Q4 2021, in comparison to the previous […]

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hashSoc

When using hashtags on social media, less is usually more

One thing is for sure, if your social media posts are to be found and generate reach, the use of hashtags is a must. But in your day-to-day work, you might still have some questions unanswered, like “Which hashtags fit and make sense? Where do I place them in the post? And how many should

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juniper

Which countries are losing the most to digital ad fraud?

Juniper Research reveals in a recent study that the value of digital advertising spend lost to fraud will reach $68 billion globally in 2022; rising from $59 billion in 2021. The comprehensive research identified in addition the top 5 countries most impacted by advertising fraud, namely US, Japan, China, South Korea, UK, which together account

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IAS social

IAS’s social ads and consumer perception study – Singapore Edition

Integral Ad Science has released the Social Ads and Consumer Perception study – Singapore Edition which provides an overview of social media usage and insights into user perceptions of social media in-feed ads, a format inside a user’s social feed.

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cisco

Cisco’s Broadband Index reveals people value access to the internet more than ever

According to Cisco’s global survey of almost 60,000 workers across 30 countries about their home broadband access, quality and usage, economic and societal growth will not happen without universal access to fast and reliable internet.

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Yahoo

Yahoo expands ID-less audience tool Next-Gen Solutions to web, infers audiences independent of cookies or app IDs

Yahoo announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in the Yahoo DSP.

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BuzzARco

BuzzAR poised to be Southeast Asia’s first startup building an inclusive Metaverse

BuzzAR, Southeast Asia’s first woman-led metaverse startup, raises US$3.8 million seed funding to build an inclusive metaverse, through its family-friendly games, virtual reality (VR) and GameFi projects.

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