February 2020 – Automation & AI: accelerator in digital marketing

It should have become clear by now, that AI technology has the potential both to create opportunity and to drive significant disruption, since it is a foundational catalyst for advanced process automation and human augmentation and engagement.

Artificial Intelligence (AI) is already blurring traditional industry boundaries, threatening legacy companies and giving agile new entrants the chance to make an impact fast. Clearly, AI has the power to disrupt any industry. Hence, to be successful on your AI journey, think about your AI projects as a portfolio of things you’re trying to achieve.

IDC Financial Insights continues its series of reports on automation and artificial intelligence (AI) in financial services in IDC Perspective: Six Capabilities from Leading RPA Service Providers That Advance Financial Services Institutions Toward Intelligent Automation. The report looks at robotic process automation (RPA) and how the proposition around it has steadily moved toward intelligent automation

Retail has undoubtedly recognized the great potential of artificial intelligence (AI), but targeted investments are still required to introduce AI-controlled solutions. This is the result of the study AI in Store by EHI and Microsoft.

The success of a brand depends on the effectiveness of its brand assets – be it an Instagram story, a banner, a TV spot or packaging. The challenge: individualization and the large number of channels and formats lead to a constantly growing number of assets and makes it necessary to develop them quickly and with

Artificial intelligence (AI) trained in language processing is getting better and better at analyzing patterns in texts and creating corresponding messages. Just last year new, particularly powerful AI models for speech such as GPT-2 from Open or Megatron from Nvidia appeared. These and similar text AIs, for example, create simple, fact-based sports or financial reports

Besides product and brand image, customer service has as well a significant impact on a company’s reputation. That’s why the customer service department plays a central role in every customer-oriented company and bears great responsibility for creating satisfied and loyal customers.

Since most consumers want to be recognized as individuals today, who generally expect personalization in marketing campaigns, Artificial Intelligence (AI) gets amazingly to work amazingly by ensuring the delivery of an effective brand experience.

PR Krishnan, Executive Vice President & Global Head EIA & AI, Tata Consultancy Services (TCS), believes that “ethical AI will be one of the potential reasons that drive business revenue in the near future, which is why he encourages embedding ethical AI to become an AI-Ready Enterprise.

As you probably expected, artificial intelligence (AI) will again be one of the top IT topics in 2020 and the areas of empathy and improvement of the brand experience will continue to keep companies busy this year.