February 2019 – Strategic Social Media, Influencer Marketing & Paid Media

  2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it’s a great place to find out what’s happening with KPop and to talk about it with KPop fans around the world. The top 20 countries that tweeted the most […]

Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people have a larger community than most newspaper publishers. Therefore, it is understandable that the advertising industry sees in it a potential to reach

The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing budgets on social media. The problem with this is that big names, such as Facebook and Google, are quickly entrusted with the

Some social media key performance indicators (KPIs) only relate to individual social media platforms while others have overall significance. Therefore, as with almost any social media target, the question arises how marketers can measure success – or failure.

The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion building works for stakeholders, especially customers or other reference groups, and what levels beyond journalism or advertising are involved.

Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the world— nearly 3.5 billion people

Fifteen years after being founded in Mark Zuckerberg’s college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner – be it advertising or opinion-making.

Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.

From a consumer perspective, companies have what it takes to save social media from the crisis of confidence. They see companies in a position to leverage their influence by compulsory heckling with the big social media platforms.