February 2019 – Strategic Social Media, Influencer Marketing & Paid Media

SolarWinds, a leading provider of powerful and affordable IT management software, announced the availability of machine learning-enabled database anomaly detection and an automated management API in the latest version of Database Performance Analyzer (DPA). The company also introduced a broad refresh of its IT operations management portfolio, collectively designed to improve support for monitoring critical […]

Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.

Today, businesses must work harder than ever to protect personal information, since it gets more and more difficult to stay up-to-date on changes in IP law.

The leading AI-powered social media marketing platform Socialbakers released a comprehensive report at the end of 2018 a comprehensive report that offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead. The trend report dives into demographics and brand trends, advertising effectiveness, engagement best

Faced with diminishing returns from ransomware and cryptojacking, cyber criminals are doubling down on alternative methods, such as formjacking, to make money according to Symantec’s Internet Security Threat Report (ISTR), Volume 24.

Jeff Bullas, who has been named by Forbes one of the world’s top social marketing talents, has published a helpful article for all those who want to find out how social technologies add value to their daily life.

Last year has been a turbulent year for social media in many ways. To protect their privacy, Penny Wilson, CMO at Hootsuite explained, many social media users now use more often closed channels such as Facebook Messenger, WhatsApp and WeChat. This gives companies the opportunity to build a new kind of customer relationship, especially with

Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019, showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations.

Looking at the Swiss full-service digital agency Namics’ predictions, we feel that we are on the right track with many of the trends we forecasted to gain momentum in 2019, including the following:

Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called “Generation Z” seems to be surprisingly homogeneous: as far as aesthetics and poses are concerned, they are more likely to submit to the valid