February 2018 – Artificial Intelligence (A.I.) in Marketing

howUni

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty experts on social media, influencer marketing has started to become one of the main new drivers of customer acquisition for beauty brands around the world.

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns Read More »

gartner

By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017.

By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said Read More »

service

Artificial Intelligence is taking centerstage in marketing

Today, artificial intelligence (AI) is almost indispensable when talking about customers’ service expectations, competitiveness, and assistance. To no surprise, AI technologies are taking centerstage not only in innovation hubs like Silicon Valley, but the big platform companies like Amazon, Google, Baidu or Alibaba are joining forces and investing billions of dollars in AI, too.

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1Ai

To what extent can AI positively support brand building or perception?

Artificial intelligence has become indispensable in science, ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields,

To what extent can AI positively support brand building or perception? Read More »

2ai

There is still a big gap between AI potential and use

Artificial intelligence (AI) has become indispensable in science. Ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various

There is still a big gap between AI potential and use Read More »

pwc2

AI’s impact on the workforce of the future is no different from previous industrial revolutions

PwC examined in a new report the impacts of three overlapping waves of automation – the algorithm, augmentation and autonomy wave. The research analyzed the tasks and skills involved in the jobs of over 200,000 workers across 29 countries in order to assess the potential impact of automation on workers in different industry sectors and

AI’s impact on the workforce of the future is no different from previous industrial revolutions Read More »