Stimuli for an Optimized Mobile User Experience
Optimize your newsletter for mobile readers by considering a few simple suggestions:
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February 2012 – Mobile Marketing
Mobile App or Mobile Portal: an on-going debate
We all have a mobile device these days – whether it’s a smartphone like the iPhone or a touchscreen tablet like the iPad – and most of us in the industry will use many different features of our mobile devices for various purposes.
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Apps’ Spin the Digital Industry
Small software applications, so-called apps, are revolutionizing the digital industry, and hence marketing.
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Mobile will continue to dramatically overhaul how we all do Business
According to the newly released report from TNS The Impact of Digital on Growth Strategies: CMO Imperatives for 2012, mobile devices are for many Chief Marketing Officers (CMOs) just another digital touch point to access the web.
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In-App Business Model is New Standard for Mobile App Revenues
According to eMarketer, more than 95% of smartphone apps have been downloaded for free in 2011, as in-app purchases have been a major driver of growth in the smartphone apps business last year.
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Gloomy Economic Outlook could steady Growth of the Enterprise Applications Software Market in the Region
According to IDC, the enterprise applications (EA) software market experienced good growth of 18.6% year-on-year in the Asia Pacific excluding Japan (APEJ) region in 2011.
The Struggle of Agencies to evolve in today’s Digital Age
The Chief Marketing Officer (CMO) Council report More Gain, Less Strain says the shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology as well as measurement systems.
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Increasing Mobile Marketing Adoption will re-emphasize Marketing’s “P’s” by turning Consumer Electronics into Audience-targeting Tools
Forrester Research believes that by 2016 advertisers will spend around $77 billion on interactive marketing, which would be as much as that spent on television today.
Huge Potential for Mobile Healthcare Applications
mHealth, a term used for health services and information that are supported by mobile devices such as mobile phones, tablet computers and PDAs, showed significant growth in 2011.
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Akamai: Half of all Online Attacks observed are from Asia
Akamai recently published its quarterly “The State of the Internet” (SOTI) report that included data gathered from across the Akamai Intelligent Platform on broadband adoption, mobile connectivity, attack traffic and other relevant topics concerning the Internet and its usage, as well as trends seen in the data during this time.
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