October 2020 – Experience Economy: customer-centricity & cross-channel customer interaction

There are numerous methods of identifying customer groups or segments analytically. Apteco, a true expert in this field, picked two of these methods – the RFM and the Pareto analysis – to assist us in understanding customer data without having to be a statistician.

Nowadays it is more important than ever to keep up with the times not to lose touch with the business market, which is why I would like to introduce the new trendy indicator Return on Experience (ROX). Just as Return on Investment (ROI) is an important business metric, Return on Experience (ROX) is all about

    has been named Senior Vice President and Managing Director for Asia Pacific and Japan. Adrian will join Cognizant, effective November 2, based in Singapore. He will responsible for advancing Cognizant’s Asia-Pacific growth strategy. Adrian brings more than 30 years of experience to his new role, most recently serving as Executive Vice President for