Deliverability is a broad term that encompasses everything that has to do with the process of e-mail notification to the subscriber. Problems with deliverability increase, for instance, when an e-mail address no longer exists or the destination network is just not available due to maintenance issues. Those who manage incoming mails, such as Yahoo! Mail […]
Deliverability in Email Marketing Read More »
Once again we have attempted to summarize the key findings of one of this year’s Email Marketing Metrics Report for your convenience – this time the report is from MailerMailer conducted in July 2012.
Another useful Email Marketing Metrics Report… Read More »
According to the GSMA, Asia Pacific accounts for more than half of the world’s mobile subscriptions, exceeding 3 billion mobile subscriptions by the 1st quarter of 2012. That explosive growth reflects the high pace of adoption of mobile phones in Asia, amplified by large national populations, with China alone responsible for close to a billion
Maximising SMS Marketing in today’s Social World Read More »
