November 2012 – Email & SMS Marketing

Being online is nowadays associated with being active in social media and social networks. This is at least what the current trend report “The Digital Marketer 2012” of Experian Marketing Services says, which is based on data collected in the United States.

CRM Asia Solutions Ltd. offers an effective email marketing solution as well as professional low cost email marketing services. Founded in 2007 and incorporated in the Republic of Seychelles, the company provides high quality, expert consulting and professional implementation and support services for the full range of online business solutions for small to medium sized

In June 2012 mobiThinking published an interesting overview of the essential compendium of need-to-know statistics, focusing on volumes of SMS, MMS, mobile email and IM; messaging revenues; OTT messaging services; A2P; mobile ad expenditure and top mobile ad networks.

Smartphone and tablet sales depict the importance of being flexible and connected in modern life. Numerous studies have shown that more and more people are mailing, chatting and surfing without desktop computers and are going online with smartphones and tablets even at home rather than with desktop or notebook. Nowadays, it is normal for e-mails

Most people are not exactly talented when it comes to writing good marketing texts, but the quality of texts is exactly what raises your response rates, therefore, it makes a lot of sense to optimize your wording. Complicated language will result in the reader either not reading it at all, or just skimming over it,

In September Experian published it‘s twelve page whitepaper about the importance of subject lines, which we‘ve summarized for your convenience. There are many techniques brands employ to capture a subscriber’s attention and initiate a conversation. Whether it is using the perfect imagery with the catchiest headline or precision targeting to a specific audience, every detail

In most e-mail lists there is a significant proportion of inactive recipients, which means users who didn’t open or haven’t clicked emails for a longer period of time. Thus, especially with larger e-mail lists it pays off to segment these recipients and approach them with the following tactics to reactivate them:

The times in which bulk e-mails could still be sent out without prejudice through a company’s own mail server are definitely over, since the most important criterion for spam filtering is the dispatching mail server. Today, businesses must prove that they are reputable and therefore have to make sure that their service provider is a

Acision, the global leader in mobile messaging, announced the appointment of Michael Frausing to the position of Senior Vice President and General Manager for its Asia Pacific region. Based in Singapore, Frausing will be responsible for managing Acision’s local business operations and will play a pivotal role in cultivating customer and employee relationships, strengthening the

Do you want to get started with email marketing, but you don‘t have the budget? Well, check put three open source solutions that could be what you are looking for: