November 2012 – Email & SMS Marketing

Silverpop seems to be the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform, integrating social, mobile and a bunch of other features.

With all the email marketing solutions around, how will you figure out which one is right for you? Well, first of all, you should put down in writing what exactly you expect from the software, what your company‘s goals are, what your company‘s IT environment looks like, how the solution needs to be integrated with

Christmas is coming up, and customers have a budget to spend. This is the season for retailers. If you haven‘t already done so, you should be optimizing your email strategy now, to take full advantage of the upcoming season. First of all you should be asking yourself what went wrong last year and the years

No tokens, no software, and no hardware – it’s in the cloud and on your phone. The first generation of two-factor authentication (2FA) was the “token” or “key fob” that required a user to carry an extra device with them to verify their identity. Users disliked carrying extra devices and it was proven to be

In a July 2012 release, The Fournaise Marketing Group, one of the world’s leading Marketing Performance Measurement & Management (MPM) companies, tracked that 80% of CEOs were not very impressed by the work done by marketers and called them poor business performers.

With Smart Message, Gemalto enhances the messaging model to the point where brands, companies and advertisers are able to start developing real interactive relationships with their customers:

When selecting a cloud-based e-mail marketing tool, data protection issues must be observed, but reporting capabilities and integration with existing systems also certainly matter.

These days it‘s more and more important to get a holistic view of things, not only within the field of marketing or within the enterprise, but also beyond. Things influence one another, so it is becoming crucially important for decision makers and marketers to perceive influences and correlations beyond their personal area of expertise. You

TextMagic Ltd, a provider of text messaging products, develops and markets web- and Internet-based SMS communications solutions for businesses, agencies, developers, and individuals. The company’s bulk SMS service is fast, reliable and has a worldwide reach, helping clients get the most from their SMS communications budgets.

Hubspot‘s Complete Guide to Optimizing Email Marketing for Conversions is a 41 page e-book we found quite valuable, so we‘ve summarized it for your convenience. As a marketing channel, email isn’t going anywhere. In a recent DMA study 75.8% of marketers said they are using more email than they were three years ago. In fact,