November 2012 – Email & SMS Marketing

One of the basic rules that apply to direct marketing is getting the consent of individuals to use their personal data for direct marketing purposes (opt-in), or at least granting the right to refuse the use of individuals’ personal data (opt-out) free of charge. Or in other words, good business practice in our industry usually […]

iContact helps businesses make the most of their marketing dollars and offers the essentials for professional email marketing. The company helps its clients to share ideas, to strengthen their customer relationships, and increase brand awareness through email. The easy-to-use tools move you seamlessly from building lists and designing emails, to sending messages and tracking opens

Adam Sutton, Senior Reporter at MarketingSherpa recently published a case study that we find worth sharing as it explains why SmartPak Equine is ahead of the pack. The equestrian-supply retailer has 40 event-triggered, lifecycle-marketing emails, according to Carey Marston Kegel, Email Marketing Manager of SmartPak Equine, as the company has always a need for typical

With all the hype about social, we found the Constant Contact whitepaper Amp Up Your Email Marketing with Social Media to be good resource for those email marketers trying to combine both channels. In the following we‘ve summarized the 12 Page paper for your convenience.

In the following we‘d like to provide our readers with a summary of the key insights of Silverpop‘s 25 page eBook. The start of each year typically sees marketers ticking off a long list of resolutions for the 365 days to come: Pitch this product more effectively, optimize that email campaign, drive leads faster, get

A lot of companies have not yet taken full advantage of the tremendous potential of transactional emails, which are usually triggered based on a customer’s action with a company. Due to its high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are a golden opportunity to engage customers, to introduce or extend

According to a survey by ExactTarget, 77% of respondents aged 15+ prefer email as an advertising channel. Despite the fact that many voices have summoned the death of email as a marketing channel for the past two years, it has still prevailed and proved its strengths repeatedly and successfully.

The spectrum of metrics in email marketing is enormous, starting with numerous performance KPIs which exactly reflect the online behavior of each customer, all the way to real-time data from a variety of social networks. Thus, it is no surprise that many feel overwhelmed by this flood of data.

Email marketing allows an efficient and effective sales approach. In practice, however, it also needs to overcome some challenges so that campaigns achieve the desired goals.

In recent years, email marketers had to deal with different spam filtering technologies, besides putting a lot of work and effort into the optimization of e-mailings in order to stand out from the growing email flood. But now everything is said to change again and now you are most probably wondering which rules remain the