November 2019 – E-Commerce & Retail Digital Marketing

questions

Questions each marketer must be able to answer for campaign performance improvements

The key to a personalized and targeted customer approach is a good understanding of your customers. Sounds simple, but what exactly should you know about your customers? Read on to find out our top 7 recommendations for better understanding your customers: 1. Who are my top customers? Top customers are the proportion of customers who […]

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qlik

Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

Qlik, a leader in data analytics, announced that it has secured its latest patent for Qlik Data Catalyst that’s focused on the product’s innovative capabilities in data management using a metadata repository.

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Perx X Starhub

Perx Technologies powers StarHub’s new digital loyalty program

Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.

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digital

Digital developments are forward-looking for brick-and mortar stores

While the retail industry felt threatened by the digital world a few years ago, digitization is by now increasingly evaluated as an opportunity. They must embrace new technology to step up to the plate of identifying the right trends at the right time and the right way to capitalize on this opportunity – and not

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vue

Will Vue.ai become retail industry’s favorite toy?

Vue.ai is an inference engine for the retail industry that gives, with its AI retail teams across the globe, access to a central brain that extracts critical data from products and customer behavior. Retail teams can automate key functions and deliver personalized experiences to each shopper, increasing ROI on every function in the organization, by

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Microsoft

Microsoft Synchronized Shopping made its debut

Microsoft announced the global debut of a retail solution that empowers consumers to make informed purchase decisions amidst the myriad of options available online and offline. The solution, called Microsoft Synchronized Shopping, is one expression of Microsoft’s broader retail reimagined strategy aimed at simplifying the consumer journey by leveraging intelligent cloud technology.

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own

Own web shop or platform – that’s the question

For years we have heard that in terms of flexibility, the online shop can hardly be beaten and for many reasons there is no alternative. But now an increasing share of the trading volume worldwide comes from platforms such as eBay, Amazon Marketplace and Co. In fact, there are not only situations in the beginning

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