December 2012 – eCommerce, Online & Mobile Payment

3mobile

Mobile Commerce Platforms continue to gain Traction but Improvements needed to push mPayments’ Acceptance

A joint national study from Sybase 365 and the Mobile Marketing Association (MMA) revealed that 87% of consumers in the US will use a mobile device to help make purchase decisions this holiday season. Well, although the survey has been in the US, we thought it might be of interest to our readers in Asia […]

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6can

Can Dynamic Landing Pages boost eCommerce Conversions?

Dynamic landing pages deliver changeable content, optimized according to a number of factors. They are especially useful in pay-per-click campaigns, as they can be used to evaluate marketing effectiveness. This is done by adding parameters to the linking URLs which will measure the effectiveness by checking click-through rates. Adapting landing pages, according to a fine

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6understanding

Understanding the mobile revolution: it’s not about technology

Apple’s recent high-profile launch of the iPhone 5 at the Yerba Buena Centre in San Francisco garnered a lot of media attention – and in the process, revealed quite a bit about the current state of the art in the mobile space. Some Apple fans were disappointed, for example, because the newest iteration of the

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4all

All you should know about Mobile Wallets in a Nutshell

The year 2012 is coming to an end and in retrospective it can be said that countries without an established e-payment infrastructure take more advantage of mobile payment than others. Thus, unsurprisingly, Asians and Africans are by far the largest users of mPayment, as the so-called mobile wallet is not just the simple transfer of

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5overview

Overview of mPayment Methods and Risks involved

Basically there are four types of mobile payment models, the Operator-Centric Model, the Bank-Centric Model, the Collaboration Model (collaboration among banks, mobile operators and a third party) and the Peer-to-Peer Model, where the mobile payment service provider acts independently from financial institutions and mobile network operators.  

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3importance

The Importance of Responsive Web Design for E- and M-Commerce

Responsive Web Design means that a site is implemented in such a way that it adjusts automatically to provide an optimized web experience to the viewer on any device and any screen size. This is especially important in e-Commerce and m-Commerce, as customers nowadays are expecting ease of use and a compelling web experience across

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1effectiveness

Effectiveness of Social Media still uncertain for eCommerce and Mobile

There has hardly been a report on future developments in e-commerce this year that didn’t propagate social media and mobile commerce as “the next big thing”, giving dealers the impression that their sales would fall into a bottomless abyss, if they don’t take full advantage of these new trends in their online marketing strategies. But

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