December 2012 – eCommerce, Online & Mobile Payment

Smartphones have infiltrated much of our daily behavior, as we use them to get directions, check our email, take photos, and so on. But now the small gadgets are even poised to replace our wallets in the “mobile wallet” movement. But the truth is that we already use our smartphones in a big way when […]

Google published a case study about The Home Depot, showing that mCommerce can work with the right strategy. It is always good to get inspired by what others are doing right, so we wanted to share this with our readers. Today, The Home Depot is the world’s largest home improvement specialty retailer with more than

In the last issue of Asian e-Marketing in 2012, we continue to assist you in your business endeavors to develop the right strategies and implement policies to succeed in digital marketing. Integrated multi-channel strategies are in particular very promising in the long term, as they accompany clients during every stage of the buying process.

In today’s world of growing digital empowerment, consumer oriented businesses have to adapt to new technologies in a flash, always aiming for a more meaningful and valuable relationships with customers. Richer communication channels and a wealth of customer data facilitate a new connectedness that globalizes business models. Not to mention that a digitized, increasingly customer-connected

The recent Gogonet Live IPv6 conference in San Jose, California was the scene of outstanding presentations illustrating US progress in IPv6 deployment, especially in the Federal Government as several administrations including Veteran Affairs, NASA and the Department of Defense shared their experience and progress towards IPv6 adoption. As of this early December more than 450

In the first quarter of the year InMobi partnered with Opera Software that brought InMobi’s SmartPay mobile payment platform to Opera’s more than 160 million mobile browser users worldwide. This now enables its users to pay seamlessly for digital goods in key markets around the globe when they make purchases with some of the leading

A.T. Kearney published a 12 page paper „E-Commerce Is the Next Frontier in Global Expansion“, which we‘ve summarized with focus on Asia for our readers‘ convenience.As e-commerce sales skyrocket across the developing world, building an online presence is a low-risk way to test new markets or complement existing store footprints. Gaining maximum advantage from such

The market for mobile payment methods is highly competitive and the number of service and solution providers is growing right now at a fast pace. Google Wallet, PayPal, MasterCard and Visa already came out of the closet on their strategies and press ahead with their respective market models. And now Apple has received a patent

By now, everyone is familiar with phishing attacks, where cyber criminals pretend to be a legitimate company or bank and try to get users to reveal personal information by sending out emails. The same can happen via SMS, and is called smishing. A typical smishing text message would appear to be from the users’ financial

In the true spirit of innovation, Vodafone and Visa announced the launch of a game-changing mobile application promising to shrink the contents of our pockets and handbags and to take the stress out of shopping.Vodafone SmartPass is a new smartphone app launching next year across the world, which will enable consumers to pay for goods