December 2020 – Digitization & Transformation: technology trends that change the media and marketing landscape

According to a new study from Juniper Research, mobile network operator revenue from digital identity will reach $8.1 billion in 2025, up from just $1.3 billion in 2020. The research found that, as the identity space evolves, MNOs will play an increasingly important role in providing verification of digital identity and universal login based on […]

Digital marketing is changing rapidly and challenges companies constantly. Besides the fact that the COVID-19 crisis has massively pushed the adaptation of digital channels and changed the online behavior of users—regardless of whether it is media, retail, or experience—in order not to lag behind in 2021, companies should deal with online marketing trends to establish

On their road to recovery from the pandemic, businesses face unique dilemmas. This includes substantial and entirely necessary investments in digital transformation; however, tight budgets are making such endeavors difficult if not impossible. Businesses continue to struggle with pivots like adopting new digital platforms, shifting their corporate model to resolve supply chain disruption and enabling

The digital revolution has brought about massive changes in marketing. Where previously business was conducted face-to-face and by phone, nowadays customers are spoilt for choice with omnichannel approaches being commonplace. As such, customers start demanding more: more information, better service, better pricing, and unforgettable customer experiences. Companies that are unable to modernize their offerings are

The global digital transformation market is expected to grow from USD 469.8 billion in 2020 to USD 1,009.8 billion by 2025, at a compound annual growth rate (CAGR) of 16.5%, according to Research and Markets’ study that covers the digital transformation market across different segments, such as component, deployment model, organization size, application, industry verticals,

We all know that acquiring new customers is tough for most sales employees: identifying new leads and building relationships is tedious and time-consuming. Sales employees need extensive knowledge for outstanding customer acquisition since the more they know about different techniques and methods, the better they can arouse the interest of potential customers, and thus generate

Verizon Media just announced the launch of its new unified identity solution, Verizon Media ConnectID. Built for the cookie-less future of digital advertising, on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers to manage and reach audiences online.

In today’s tumultuous business-scape amid increasingly intricate, and often vexing, marketplace conditions, curating and mining data to drive analytics-based decision making is just no longer enough. For competing with maximum, sustained impact and mitigated opportunity loss, it’s rapidly monetizing data that’s now the name of the game—particularly when spurred by artificial intelligence (AI). Indeed, emerging