December 2020 – Digitization & Transformation: technology trends that change the media and marketing landscape

As 2020 draws to a close, it’s a good time for brands to evaluate how they can evolve and improve customer experience in the new year. While business have adapted to the new normal, the pandemic will continue to shape consumer behavior, with changes taking place at a more rapid rate.

A new study from Juniper Research has found that mCommerce payments will reach $3.1 trillion in 2025, from $2.1 trillion in 2020. The research found that the pandemic’s massive boost to digital wallet services in the offline arena with OEM Pay has been a key driver of greater mCommerce usage, accelerating the already rapid transition

Despite the global impact of COVID-19, demand for talent in Singapore’s FinTech sector remains strong, according to the latest findings from the FinTech Talent Report 2020 – a joint survey by the Singapore FinTech Association (SFA) and PwC Singapore exploring the impact of the pandemic on the attraction, recruitment, and retention of talent among FinTechs

The past few months have been exceptional and an acceleration turbo for many developments that had already been announced in recent years. We have filtered out the most important PR trends and summarized what this means for your work in 2021.

In e-commerce, it is all about the end customer and his/her needs, while in the Industry 4.0 the focus is on intelligent machines. With industrial IoT commerce, new commercial perspectives and opportunities are now emerging.

Successful shops live from their close ties to their customers and the knowledge that they can always offer them exactly what they really want. This has long been possible in e-commerce as well, but the devil lies in the detail, especially when it comes to individual approaches in online shops – and unlike in the

Many companies that collect and process online customer data for marketing and CRM purposes find it difficult to orientate themselves in legal regulations and to navigate the jungle of regulations in compliance with data protection rules. The following tips are not only intended to support companies in handling online customer data in compliance with data

What will be the marketing trends in the current and post COVID-19 world and what can we expect in 2021 are two questions we try to answer this month. DaBrian Marketing helps us to do that with his suggestions where savvy marketing managers should invest their time and resources next year.

People and businesses have shifted online in the new normal, increasing the need for email marketing accordingly. It has been reported that more than 55% of marketers received their best ROI from email campaigns. As the year is coming to a close, now is the perfect time to set goals for the email marketing campaigns

Google Cloud and NetApp announced the availability of the containerized, software-based variant of NetApp Cloud Volumes Service in Asia Pacific.