January 2013 – Digital Marketing Trends 2013

I think it really is about time that people get a broader view of things. Those strategies that go hand in hand with the entire enterprise ecosystem and beyond will be the ones that pay off in the long run.

The web in all its diversity has become a new stage of life as nothing is more human than what happens in social networks. More than ever, especially for 2013, it means for brands that they can only survive if the people and networks love them.

With $145.9 billion in total advertising, Asia Pacific has by now the second-largest advertising economy worldwide after North America, according to eMarketer. The total ad spending in Asia Pacific actually even grew faster in 2012 than in North America and that trend will continue, thanks to budding advertising economies and extraordinary growth rates in internet