January 2013 – Digital Marketing Trends 2013

To tailor your marketing strategy to support your business goals, you need to know your strengths and weaknesses in each area. Understand them by assessing last year’s results through key performance indicators (KPIs).

McAfee Labs, the global research team of McAfee, collected an immense amount of data on malware, vulnerabilities, and threats to endpoints, networks, email, and the web in 2012 to predict which trends will increase in 2013, using their Global Threat Intelligence.

As every year, IDC published its Top 10 Mobility Predictions. According to the analysts, it’s crucial for mobile operators to adapt their go-to-market strategy to a comprehensive partnering model to drive future growth and remain relevant to customers in 2013.

With the start of a new year lying ahead of us, holding new challenges in store for the digital marketing world, we‘d like to provide our readers with a summary of the 27 page Hubspot e-book: „20 Marketing Predictions for 2013 and Beyond“. So, get prepared!

The Mobile Entertainment Forum (MEF) started the new-year by unveiling its mobile predictions for the next twelve months. The global community for mobile content and commerce interviewed the Global Board of its diverse member community and leveraged insights from the second annual MEF Global Mobile Consumer Survey that studied mobile user behaviour and trends from

In a world where consumers are inundated by media from all sides and almost all day – via a range of devices, all sorts of news and content, across a variety of channels – the importance of visuals is rising. No matter on which device or through which channel you are trying to reach your

Polycom, Inc., a global leader in open standards-based unified communications and collaboration, announced the appointments of two new Presidents, Michael Alp as President of the Asia Pacific region and Damian Artt as President of the Americas that includes both North America and CaLA (Caribbean and Latin America).

Cindy King of Social Media Examiner published Social Media Predictions for 2013 on January 1st, and tapped the knowledge of social media pros. Here’s a summary of what they are predicting:

The e-mail is an essential element of online marketing that has been often declared dead, but just as often re-invented itself anew. Let me give some insights into the most important trends for company newsletters that are worth to watch this year:

In 2012, media companies around the world saw their advertising revenues grow 3.8% to a total of US$479.9 billion, with that in Asia Pacific growing by an average 5.5% despite a slowdown in emerging Asia markets, especially China (9.2%) and India (2.6%), according to Magna Global Advertising Forecast 2013, which forecasts media owners advertising revenues