January 2013 – Digital Marketing Trends 2013

SoLoMo SoLoMo, short for social-local-mobile, represents the convergence in social, local, and mobile media, especially in the context of smartphones, tablets, or other mobile computing devices. It emerged as a result of the growing popularity of smartphones, and provides greater local precision to search engine results than what’s available via a PC, due to its […]

The data generated globally every day is estimated at about 2.5 trillion bytes, which means that the total data volume doubles about every one and a half years. Technology is developing as fast as the amount of data is growing, thus, modern marketing solutions are able to measure and collect an incredible variety of customer

The first few days of the year are traditionally the time of retrospections and outlooks, so on our look-out for more predictions related to digital marketing, we came across a Pew Internet and American Life Project study. Although their forecast has been published timely, it has regrettably not one real staggering new prediction in store.

David Sandström, CEO at DDB Stockholm, wrote a very inspiring article a couple of days ago. He describes how Sweden’s largest and, in recent years, most awarded agency is completely rethinking their planning process, giving a much more central role to creatives.

In a recently published SAP Thought Leadership Paper, titled “The Unwired Enterprise: A Comprehensive Approach to Mobilizing for Success”, the company confessed that the last few years may have felt like a mad rush into the mobile and networked world for them, but at least they are aware now of the fact that employees and

As every year, we expect the ADMA Digital Marketing Yearbook 2013 be filled with a wealth of information, but since it is not out, yet, let’s take a look back and summarize the highlights of the 2012 edition for your convenience as the facts it includes are still extremely interesting.

Dan Cohen published 3 blog posts a few days ago, where he forecasts the performance marketing trends for 2013. We‘ve pulled the information together for your convenience. Dan outlines the key trends, which he believes are going to most impact the sector and what Performance Marketing practitioners should be focusing on in 2013.

The net is full of information and partly bursting with large and complex issues. The time that we have to read and check content dropped steadily in the past years. Infographics explain contexts in a vivid and visually pleasing way that texts or pictures alone can’t often guarantee.

The consulting firm Deloitte centers its latest edition of “TMT Predictions”, an annual analysis of the major trends in technology, media and telecommunications, mainly on mobile services and technologies this time. Since smartphones will dominate the markets, the marketing strategies of providers have to change and differentiate and one of the possible differentiation potentials for

We‘d like to share the gist of Hubspot‘s recent eBook „17 SEO Myths you should leave behind in 2013“ with our readers. The e-book aims to point out all of the most common myths and assumptions about how Search Engine Optimization (SEO) works and debunk them for you, so you’re not wasting a single moment