December 2021 – Customer Journey Analytics: Real-time Marketing

According to the global research report The Rise of Sustainable Media, released by Dentsu International and Microsoft Advertising, 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change. There is also almost unanimous support for companies to not only do the right thing for the planet, but also to […]

Customer loyalty is no longer just based on price or product quality, but on experience; hence, companies need to deliver seamless, secure, effortless, and personalized experiences anytime, across all channels. Just take a look at a recent report from Salesforce, revealing that 84% of customers said the experience a company delivers is as important as

New advertising spend forecasts for 100 markets worldwide show that the global ad market has thus far largely weathered the impact of COVID-19 and is on course to reach a value of US$1trn in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to

In times when the customer experience is decisive for the success or failure of a company, a better understanding of the customer journey ensures a clear lead over the competition. Indeed, a Forrester study found that leaders in customer experience outperform laggards by nearly 80%. This can only be achieved with the knowledge of an

A customer journey is the entirety of the experiences that a person has in direct or indirect connection with a brand – online or offline. It encompasses everything from the moment the brand is discovered, through pre-purchase activities, consumption, and the post-purchase phases, including building trust, loyalty, and advocates. It is important to realize that