December 2021 – Customer Journey Analytics: Real-time Marketing

In Southeast Asia, the growth of the digital economy has contributed to the addition of 70 million new online shoppers since the start of the Covid-19 pandemic that clearly accelerated shifts in shopping behavior since physical retail came to a standstill amidst global restrictions and lockdown orders. Adobe expects global e-commerce sales to reach US$4.2 […]

Excellent texts underline the uniqueness of a website and attract a certain amount of attention. The right choice of words can gain the trust of visitors and lead interested parties developing a certain bond to the brand. However, while the best choice of words on a website can have a huge impact on conversions, it

When thinking of running a business, marketing, finance, HR, and IT are most likely the first departments that come to mind. But another department that is quickly increasing in popularity is “UX,” or “User Experience“. While some business professionals may think UX is a “nice-to-have” and not a “must-have”, research has shown that it’s well

NortonLifeLock, a global leader in consumer Cyber Safety, announced the launch of Dark Web Monitoring in Hong Kong to be able to notify customers of potential threats to their identity, if detected. “We are delighted a range of Norton 360 plans in Hong Kong now include Dark Web Monitoring. No matter how careful an individual

Quadient a leader in helping businesses create meaningful customer connections through digital and physical channels, announced the general availability of Inspire Flex Release 15 (R15), Quadient’s flagship enterprise omnichannel Customer Communications Management (CCM) software solution. The new release advances Inspire’s evolution from CCM technology to an expanded solution designed to foster greater Customer Experience Management

The concept of the customer journey is very demanding because, on the one hand, it requires a consistent orientation towards digital transformation, both in terms of the processes depicted as well as the organizational structures. On the other hand, a high-performance technical substructure is essential, or if the solution is to run in the cloud,

With the customer journey, a new concept found its way into digital marketing, namely providing customers with a special experience at all touchpoints. A demanding project that not only requires high-performance technology, but a changed mindset. In an increasingly digitized consumer world, it is important for companies to offer customers not only products or services,

For many, Christmas is the embodiment of contemplativeness and deceleration. But not for marketers, because Christmas is the most profitable time of the year for them, and therefore particularly critical to success. Certainly, the festive season brings enormous pressure to perform as year-end business, too. To activate the existing customer base for Christmas and to

Nowadays, the first contact with customers is almost always through content. Quite simply because potential customers in search of a suitable solution, product or service initially consume a whole range of content anonymously – mostly online. They read website texts, professional articles or social media posts, watch videos or use industry portals. Based on the

Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, launched its content-level targeting solution that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution brings standardization to the programmatic Over-the-Top TV (OTT) and CTV ecosystem and will serve publishers who are increasingly