Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
While most traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality. Mixed Reality (MR) ) isn’t clearly defined till now but mostly used as a generic term for the merging of reality and virtuality – with countless gradual differences of which the augmented reality covers
Tom Szirtes, founder of the immersive technology company Mbryonic, believes we are at a tipping point where immersive technologies will become the dominant mediums of the 21st century, which is why he left a successful career in the video games industry around 5 years ago to start his company.
There are already many companies that use augmented reality (AR) in e-commerce. But what do consumers think about such applications? In the area of entertainment television, sports TV or shopping, 40% of consumers are currently very enthusiastic about video-triggered AR. This is a variant of AR, in which the user holds his smartphone or tablet
VR and AR have the potential to shake up the customer experience by individualizing retailers’ offers and enabling customers to visualize products in different settings. By 2020, 100 million consumers will shop in AR online and in-store, according to Gartner.
Worldwide spending on augmented reality and virtual reality (AR/VR) is forecasted to be $18.8 billion in 2020, an increase of 78.5% over the $10.5 billion International Data Corporation (IDC) expects will be spent in 2019. The latest update to IDC’s Worldwide Augmented and Virtual Reality Spending Guide also shows that worldwide spending on AR/VR products
Digitization is changing many work processes in the world of work in which virtual and augmented realities (VR/AR) is being paid increasingly attention. Combining the virtual with the real world, and expanding real world environments with digitally visualized content, brings new uses and applications to the fore. They promise higher efficiency in product development and
According to PwC’s ‘Seeing is believing’ report, the economic potential for virtual and augmented reality in 2030 will reach $ 1.5 trillion and 23 million people worldwide. Virtual and augmented reality applications will evolve from a niche phenomenon for gamers and movie fans into an influential technology of the future, the market researchers believe.
Using AR effectively is no simple matter. As with any innovative technology, new benefits come with new challenges. Before embedding an AR solution in your business, it’s important to consider four questions:
