December 2017 – Digital Commerce & Customer Experience

CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media buying technology platform with The Hub, CtrlShift’s flagship media management and buying application.

China’s Singles’ Day has grown beyond a Chinese online sales campaign into an international, omni-channel, retail-as-entertainment festival.

With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options – and are well placed to cope with processing returned goods – will be most likely to make the service a success, according to GlobalData, a leading data