December 2016 – Customer Experience – Brand Experience goes Omnichannel

Online trade has transformed from multi- and omnichannel to “everywhere”- commerce, since online shopping is nowadays not only accessible via different end devices, but practically from anywhere and at any time.

These days, customers expect brands to deliver continuous personal experiences that connect their mobile web interactions with the brick-and-mortar ones and improve both. This process requires a detailed audit of the channels you’re already using, an assessment of new channels you could be using, and a realistic evaluation of how much effort it will take

Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shopping world from a customer perspective to manage providing a contextually relevant web experience.

For brick-and-mortar retailers it is increasingly difficult to keep their customers in the long term, as technology promises to make for convenience and consumers expect personalized and outstanding shopping experiences. Today’s consumers prefer, for instance, receiving vouchers and special offers directly on their smartphones, instead of carrying around loyalty cards. In fact, mobile devices are

Adobe announced its long term strategic engagement with iflix, the world’s leading Internet TV service for emerging markets. Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of world-class analytics, campaign management and audience optimization solutions, as iflix continues its rapid expansion and cements its leadership

Strategically designed contact management nowadays affects the entire Customer Journey – from the initial contact with a product through purchase to sales and delivery, support and maintenance.

Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the way businesses reach out to consumers to offer products and services, influencing the purchasing decisions of consumers. In 2017, customer engagement will become smarter, more personalized and contextual – all

CtrlShift, an audience-focused marketing solutions company, just launched its global suite of managed end-to-end solutions, r3 (r-cube), which applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels.

SAP Hybris recently conducted a survey on Christmas shopping habits in Singapore that revealed that more than half of Singapore consumers (51%) were dissatisfied with the Christmas gifts they received over the last three years.

In 2016, the power and importance of “big data” finally started to pay off – everywhere around the globe, across all markets and industries.