The Fournaise Marketing Group (Fournaise), one of the global leaders in Marketing Performance, tracked that it helped its marketer clients generate +39% more prospects through their cross-channel marketing and advertising campaigns in 2011 compared to 2010, but claims that 92% of the total prospects captured were not closed by sales forces, according to their CustomerGenerator™.
A vigorous Japanese advertising recovery following the nation’s devastating natural disasters coupled with anticipated spending on the Olympics,
GroupM: Global ad spending up by 6.4% in 2012 Read More »
According to Frost & Sullivan’s predictions, the coming year will be a significant year for the ICT industry globally and in Asia Pacific respectively, as many trends in the industry gain momentum.
Frost & Sullivan: Cloud computing will become mainstream in 2012 Read More »
Black Hat Search Engine Optimization (SEO) usually describes techniques that are used to get higher search rankings in an unethical manner, such as breaking search engine rules/regulations or fraudulently presenting content to search engine spiders and search engine users in a different visual or non-visual way.
Black Hat Search Engine Optimization (SEO) Read More »
Ray Pak will join UM and Initiative Singapore as General Manager, being responsible for business development and building upon Mediabrands’ strong digital and specialty services to offer cutting edge marketing solutions. His remit will encompass creative, digital and branded content, adding great value to both current and new clients. Ray has more than 13 years
