December 2011

According to the IAB report internet ad revenue for 2011 is expected to cross a record $30 billion this year. Fifteen years ago this number was a mere $267 million. This phenomenal growth can be attributed to only one factor, change.

Through in-depth consumer insights on current internet trends, the evolving digital landscape and online behavior, Yahoo! is able to deliver unique and compelling content experiences which in turn create powerful opportunities for advertisers to connect with their target audiences, in context and at scale.

Three-fifths of Singapore workers will work during the Christmas and New Year break this year, yet over two-fifths believe very little will be achieved. Monitoring work trends, Regus, the world’s largest provider of flexible workplaces, asked over 12,000 business people in 85 countries about their intentions to work during the end of year holidays.

Two-fifths (40%) of Singapore businesses do not have a disaster recovery (DR) plan in place for their IT and even more (59%) have no business continuity plan for their workplace requirements.

MAGNAGLOBAL, the strategic global media unit of Interpublic Group and division of IPG Mediabrands, recently released an updated Global Advertising Forecasts, showing media owners’ revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.

The banking industry in the Asia Pacific region will show good growth, despite a potentially turbulent year for the financial services industry worldwide, according to the IDC Financial Insights report Asia Pacific Banking Top 10 Predictions.

These days, citizens are actively seeking engagement on social networks with companies, brands, and products and they are also looking to engage with government representatives in a similar way.

Telecom service providers (SPs) in the region are still stumbling in their transformation to redefine themselves in an ever-converging ICT world where separation of networks and IT are almost indiscernible.

Based on the prospect of a turbulent and uncertain economic climate in 2012, IDC forecasted recently in their annual Asia/Pacific (excluding Japan: APEJ) Top 10 ICT Predictions.

Effective Measure, a provider of digital media planning solutions in emerging markets, released data reporting Apple’s significant market share in Southeast Asia (SEA) during the month ending October 2011.