December 2011

Hydra, a provider of Software-as-a-Service (SaaS) marketing technology, announced the launch of its next-generation capability – the OneSearch – last week.

In November 2011, Smaato Inc., a mobile advertising and ad optimizing company, significantly upgraded its Smaato Open Mobile Advertising (SOMA) platform with vital improvements in RTB, parallel ad requests, rich media and geo-location targeting.

Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, released mobile ad unit guidelines to make it easier to buy, sell, and create mobile ads for smartphones, feature phones and tablets.

Content is king if you want to attract visitors to your site. Since, search engine spiders mainly focus on text, targeting your audience with the content they are looking for is vital for searchers and search engine spiders to find you.

A Google search gives each user a personalized result and if a customer calls up the Amazon shopping platform, products tailored to the user’s interests get recommended.

Consumers in today’s internet-savvy era usually rely on search engines to research and purchase products and services.

Whether you know it or not, your website is already targeting certain keywords. Search engines extract these keywords from your on-page text, headers, page titles, inbound links and other factors.

Search Engine Optimization (SEO) is regularly mentioned by marketers as one of the most effective tactics for generating leads or sales from your website.

The explosion of phrases with the “mobile” prefix is a reflection of how much mobile has become a part of our daily lives.

Experian Hitwise, a leading online competitive intelligence service, revealed that search traffic on the latest smartphone models from Hong Kong internet users has significantly increased over the past six months (Figure 1).