December 2010

In order for mobile search to reach its full potential, it has to be fast and convenient to use, regardless of the kind of device the user has. The ideal mobile search should provide users with immediate, relevant answers, with no distractions.

Mobile Marketing Association’s new Chief Executive Officer, Greg Stuart, was recently in Singapore, and Asian e-Marketing interviewed him, together with our well-known expert on the Asian mobile scene, Rohit Dadwal, MMA’s Managing Director for Asia Pacific.