October 2012 – Content Marketing

PHD China announced the promotion of key members of the senior management team. Effective immediately, Aaron Wild has been promoted to Managing Director, PHD Shanghai, while Lars Bjørge has been promoted to Head of Digital Strategy, PHD China. Aaron and Lars held the positions of General Manager (Shanghai) and Digital Strategy Director, respectively. Aaron has […]

According to Outbrain, a leading Web content discovery platform, content marketing continues to be one of the rising stars of the online marketing world. Unlike traditional marketing, brands from American Express to General Electric or Proctor & Gamble use it to reach and engage their target audiences by providing value to the online experience instead