October 2012 – Content Marketing

Content sharing networks allow companies to lodge documents – such as press releases, technical papers, presentations, images or videos – and share them with other people, allowing the spread of content to other platforms and thus ensure increasing reach.

Do you offer a more or less technologically complex product, or a technology-based service, that provides a solution to a business challenge? Well, then the following could be of interest. Traditional B2B marketing communications intends to convert prospective clients to customers by describing the characteristics of the product, by putting product benefits into the foreground,

Last month Gartner published their Magic Quadrant for Web Content Management (WCM), which reveals that three trends have altered the web content management market since 2011: social media, mobile computing and the inclusion of WCM in more comprehensive solutions oriented toward online channel optimization. Buyers are looking for different capabilities and are changing how they

g2m Solutions, a Sydney based B2B marketing agency, is living and breathing B2B marketing. According to Managing Director and owner, Chris Fell, content marketing means building valuable content that you give willingly to your contacts, leads, qualified prospects and customers that expand their understanding of the issues they face, assist them to clarify what’s wrong,

In his blog on the website of the Content Marketing Institute, Joe Pulizzi talks about The 10X Rule by Grant Cardone and his favorite part of the book in particular that deals with setting uncomfortable goals. He quotes the passage: „Those who succeed were – at one point or another in their lives – willing

When building a consumer mobile service, the initial focus is on working toward a successful launch, meeting deadlines and ensuring the system works properly for the “grand opening,” the press release, the ribbon cutting and photo opportunities. That is important, but planning for long-term success is equally important. Sometimes, it can get pushed so far

Gartner‘s recently released Magic Quadrant for Web Content Management evaluates 19 top Web Content Management (WCM) solution providers, by listing strengths and cautions for each. The report makes up about 30 pages, so we‘ve tried to summarize the findings for our readers in the following:

Web 2.0 is changing marketing communications as emancipated media citizens demand transparent and useful information as well as an open dialogue. Marketing and PR professionals are confronted more than ever with the task of developing quality content, tailored to the needs of their target groups.

B2B marketers often turn to content marketing for lead generation and prospect nurture throughout the lengthy sales process. An August 2012 study from Holger Shulze, author of the blog Everything Marketing Technology, pointed to a growing number of worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and

Successful content marketing strategies combine know-how and skills from different disciplines, as we all know that ballyhooing advertising promises do not work anymore in the social web. Today, loyal customers, fans and followers are gained with attractive content, making relevancy, utility and entertainment value to the three postulates of content marketing. The combination of PR,