October 2012 – Content Marketing

Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. Blogs, podcasts, video, e-Books, e-newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing are considered inbound marketing. In contrast, buying attention, cold-calling, […]

Secretly, we all actually like the “small town feel”, where the waiter in a cafe knows what we will order as soon as we entered the store or the cashier at the supermarket knows our name. But of course, not all can and want to live in a small town where personalized, one-to-one interaction is

People get hooked faster and more directly by visuals than by words. Visuals have an immediate impact on the viewer’s emotions and feelings, and enable a more immediate engagement. And since “Content is King”, presenting the content to make it most appetizing and easy to consume keeps the King on his throne.

Brightcove‘s whitepaper “The New Content Marketer“ provides valuable insights about content marketing across the customer lifecycle. The role of online video and social media in this context is pretty obvious and needs no further explanation, but we would like to share with you the findings on how video and social can make paid, owned, and

Marketo did an interesting 46-slide presentation on Visual Content Marketing that we would like to summarize for your convenience.

TYPO3 was developed in 1997 from scratch by Kasper Skårhøj, a Danish developer, when the term “Content Management” was still widely unknown. But as websites became more and more complex, the idea to have a system that separated design and content was a smart solution to an emerging problem. In 1998 Kasper developed 3 prototypes

Sitecore was defined as one of the market leaders in Web Content Management by Gartner in their recently released Magic Quadrant. The company has more than 700 certified partners in around 50 countries around the world and Asian e-Marketing thought it could be of interest to give you an overview of what Sitecore has to

In the white paper The New Content Marketer, Brightcove paints a detailed picture of a new marketing ecosystem, with permanent shifts in consumer behavior and the challenges this poses. Asian e-Marketing summarized the insights for your convenience. Marketers typically think about media strategy in terms of three distinct channels: paid media (advertising, SEM, paid search,

Developing a successful content marketing strategy is highly individual, and what is right for one company may be wrong for the next. Keeping that in mind, we‘ve tried to collect some key issues you should think about in order to develop such a strategy and be successful.

  I have some sad news: the Chief Marketing Officer is dead. Fortunately, I’m talking about the CMO position rather than a particular person. But the decline of the CMO’s influence is an alarming trend in companies that claim to put the customer first but in reality continue to be product-driven.