October 2012 – Content Marketing

As access to data becomes increasingly important in driving business success, regulatory bodies are pressured to safeguard the way companies are exploiting data. However, on the one hand many believe that there is a need for legislation to facilitate cyber-security, on the other hand the freedom on the Internet shouldn’t be cuffed as the business […]

How to choose the right Web Acceleration Provider for growth markets, rich content and connected devices? There’s this interesting product you’d like to find out more about. You visit their website, but the images of the product don’t display. It could be your Internet connection; you hit ‘refresh’ a couple of times, but the images

Instead of annoying advertising, that scares away potential customers, inbound marketing is placing online content strategically – often on social media channels – so that interested parties can independently provide information on products and services and get in touch with the sales department just when they are willing to buy. This means you, as a

Just today Apple unveiled its new iMac and introduced the iPad mini, a completely new iPad design that is 23 per cent thinner and 53 per cent lighter than the third generation iPad. With these new announcements, Apple most probably is heralding another stepping stone for the growth of digital marketing. Without doubts Apple has

The Actuate Corporation announced a couple of days ago that it has acquired Quiterian, a privately held software company which provides visual data mining, social media analytics, and predictive analytics for business and other non-technical users. Visual data mining means analyzing large volumes of raw data to obtain immediate key business insights through intuitive visualization

Can you imagine what the Red Bull Stratos Live Jump of Felix Baumgartner would be without online video? Well, in order to create content that people are hungry for, Felix Baumgartner’s 128,100 feet jump is one of the hottest examples of video content marketing done right. The most popular video on YouTube has been watched

If you‘re planning to have a direct, immediate impact on your audience, you won‘t get around visualizing your content. First of all, the people you want to reach, just might be the target group that doesn‘t really have the time to read pages of text, and second, images reach people before they can even decide

Definition 6, a unified marketing agency, acquired Synaptic Digital, an earned media and strategic content distributions company, expanding the agency’s footprint globally and nearly doubling its size to over 200 employees, with revenue in excess of $45 million. Since 1997, Definition 6 executes ideas that deliver continued value across all brand interactions through imagination, innovation

Developing an efficient and successful content marketing strategy is not as easy as creating quality content and distributing it to your target group. A good campaign needs careful planning, research and implementation. If done right, a good content marketing campaign can do a lot for your company in terms of branding, SEO, advertising, web traffic,

The increased availability of mobile broadband data is causing a shift in the nature of communication, one that is only now becoming noticeable. In a report from July 2012, Ovum reports that by 2016, telco operators worldwide will lose US$54 billion in SMS revenues to alternative forms of messaging. This is more than double the