December 2013 – Brand Management

Greg Stine, founder and President of Polaris, Inc., a branding solutions company, explains in his whitepaper The Nine Principles of Branding that your brand is who you are — your strength, your integrity and your reputation. It’s not simply how your logo is displayed, but rather the emotional and intellectual response your logo elicits from […]

Outside of market-based interaction, the topic of “naming” is not very present. A person hardly wastes consciously thoughts on the subject, except for the birth of their own child, when they realize that finding a name for their child isn’t an easy feat. So you can imagine that in the context of the economy, the

Reloaded Interactive, one of the World’s largest in-game ad companies, announced mid of the year the launch of a dynamic in-game advertising network that is capable of delivering real-time ads within AAA game titles for console, mobile, and PC platforms.

Advertainment, the concept of merging brand communication and entertainment to obtain the dwindling attention of consumers, is by no means new. On the contrary, with regard to the acceptance rate, computer games are clearly on the fast lane and in the field of Internet and design agencies a niche market for so-called advertising games (ad

It won’t come as a surprise to anyone that Apple and Samsung are much loved brands, I decided to take a look at since the topic of the month is ‘branding”. As the smartphone giants’ battles have once again been heating up this year, I would like to highlight both companies’ branding success that comes

As Bloomberg recently reported, Singapore is booming and the Southeast Asian economic powerhouse expanded its overall 2013 forecast, expecting a final tally of 3.5-4 per cent GDP growth for the year.

According to James Hammond, author of the international best-selling book Branding Your Business, “a brand is the total emotional experience a customer has with your company and its product or service”. He states further that a strong brand increases a company’s sales volume, besides creating awareness and introducing the product or the service that the

There are essentially three major trends in mobile gaming right now: interactive real-time 3D games, massive multi-player games and social networking games, revealing a trend towards more complex and more sophisticated, richer game play. On the other side, there are the so-called casual games that are very simple and easy to play. In fact, most

According to a new eMarketer report, The Luxury Consumer: Shoppers Lead Brands to Digital Channels, the appeal of buying luxury goods goes beyond owning the actual item for many luxury consumers —it’s the experience surrounding the purchase of an expensive item.

UM, a division of IPG Mediabrands, just released Wave 7 this week, the world’s most ambitious, largest and longest-running survey, that includes data of more than 1 billion active internet users. Wave, the first social media study on a global scale, has tracked the dynamic shifts that have taken place within the social media landscape