August 2022 – Immersive Technologies in Marketing

Bringing innovation and knowledge sharing to a new level in the finance space, ValueChampion is launching an immersive Metaverse finance world with HSBC, Allianz Insurance Singapore/Allianz Partners, Advisors Alliance Group (Representing AIA Financial Advisers Pte Ltd), Funding Societies, and IG to bring about a new mode of storytelling.

A new study from Juniper Research has found the global number of NFT (Non-fungible Token) transactions will rise from 24 million in 2022 to 40 million by 2027. At the same time the company cautioned that although NFTs present a new channel for growth, vendors must be cognizant to the risks of operating in an

UX designers and UI experts work hard to optimize digital offerings to maximize user retention time. The industry that has perfected this feat is undoubtedly the modern video game industry, which offers its customers immersive and thus compelling offers like no other.

After years of slow but steady growth in limited use cases, Virtual Reality (VR) is facing a market explosion over the next five years. Consumer interest in VR games and media continues to grow after COVID accelerated activity. At the same time, the need for worker enablement and immersive content in enterprise remains strong.

The media hype about VR is currently shifting to practical implementation because the technology is now suitable for the masses and has therefore become commercially relevant – especially for marketing. In addition to VR glasses, there are now some smartphone models that can be converted with simple attachments in such a way that they offer

Virtual Reality (VR) and Augmented Reality (AR) have become an integral part of the multimedia landscape in recent years. The underlying technologies have reached a high level of maturity and the spread of the necessary end devices is being pushed further by technical progress.

The metaverse constitutes the modern Internet and with it a lot of new space for technologies and game development. According to the latest projections by the US financial news agency Bloomberg, the metaverse has market potential of over 800 billion US dollars. But which industries will benefit the most from the metaverse?

Since the Facebook, Inc., group was renamed Meta Platforms, Inc., the term “metaverse” has rapidly gained in importance and in this context the terms augmented reality (AR) and virtual reality (VR) too.

According to Gartner, a quarter of the population will spend at least an hour a day in the Metaverse for work, education, shopping, social media, and entertainment by 2026. The Metaverse is, so to speak, access to a digital parallel world where people meet virtually.

From augmentation to simulation, from external (environment) to intimate (personal), metaverses can involve an individual’s virtual identity, digital realities, interwoven with the real world, according to Klaytn Foundation.