August 2021 – Omnichannel Marketing: Account-based Marketing

Concepts are generally presented as the silver bullet for a successful future, be it regarding multi- or omni-channel and the famous 360-degree shopping experience. Indeed, the step that retailers must take to position themselves for the future is towards omnichannel commerce and the customer should be offered a comprehensive and continuous customer experience online and […]

In March 2021, the omnichannel customer engagement leader Emarsys, that joined the SAP family half a year earlier, announced several new features to its platform that help brands around the world deliver one-to-one personalized experiences on any channel with predictable and profitable outcomes.

If in the past, a single sales channel was sufficient, today’s dynamic business environment requires a multi-layered concept with perfectly orchestrated channels. Customers simply want to buy whenever and wherever they are, and since the start of the pandemic, during lockdowns increasingly from the privacy of their home.

Cold calling is no longer popular with buyers these days, which is why marketers are increasingly relying on Account Based Marketing (ABM).

The past few months have had a significant impact on economic development and people’s behavior. Still, the exact extent of the devastating effects of the global crisis cannot be foreseen. Social distancing and enacted business closings during the lockdowns have forced retailers to break new ground. Brick-and-mortar shops had to try absorbing the losses with

From Google Ads to social media and native advertising, almost every marketing channel offers a certain form of geofencing, seen as a means within regionally limited guerrilla marketing campaigns. What many marketing managers do not have on their radar, however, is the fact that even for account-based marketing, the procedure is increasingly turning out to

Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.