Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have reached our society as a whole, as the ‘Fridays for Future” or “Black Lives Matter” movements prove.
The concept of “corporate purpose” requires rethinking of the economy Read More »
When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experience arise, as people become a partner of the brand vision and co-creator of a common idea.
Gojek’s marketing campaigns are people-based and purpose-driven Read More »
2020 has definitely been a tough year for advertisers and brands around the world while the recent Facebook Boycott has just added another layer of complexity. Facebook is being called out for allowing hateful and harmful content on its platform by a coalition of advocacy groups. More than 100 brands have since started pausing advertising
How direct-to-consumer brands can navigate the Facebook advertising boycott Read More »
Jio Platforms Limited (Jio), a subsidiary of India-based Reliance Industries Ltd. (Reliance), has recently added two tech giants Facebook and Google to its roster of high-profile investors. Subsequently, the mentions of ‘investment’ in Reliance’s filings have grown multifold as compared to Q2 2020, according to GlobalData, a leading data and analytics company. Reliance’s
Appointments & Announcements Read More »
