August 2020 – People-based Marketing: people-oriented communication strategies and social networks

Looking at today’s working life, we can say we have become more productive and faster. But did we become happier or at least more satisfied? Certainly, not! Digital transformation, disruptive technologies, change, and agility are current buzzwords in our business world, that point out that with rapidly developing technology requires changes in human “resource”, too. […]

According to neuroscientists up to 70%-95% of all people make decisions unconsciously and give themselves then a “logical explanation” for their choice within fractions of a second. That’s why very often we get wrong explanations when we ask about it.

Qlik launched two new resources that build on the recent global IDC study sponsored by Qlik, which shows organizations that invest in creating data-to-insights (D2I) capabilities through modern data and analytics pipelines are seeing significant gains. Through the new IDC hosted assessment tool, every organization can evaluate the strengths and gaps in their own data

It is said for years that in 2020 vision-driven, future-oriented plans would be experienced and new growth markets be conquered. We wanted to be ideally positioned this year, mastering the next decade in a leading position. But then everything turned out differently and nobody got spared when COVID-19 made its appearance worldwide. Companies in the

Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas of food, beverages, hygiene articles, cosmetics and cleaning agents. In times of streaming services, however, this option is getting less effective and forces

After enjoying years of exponential growth, South-east Asia’s super apps have been forced to reassess their business models because of Covid-19, with many refocusing their priorities as they plan for the post-pandemic world. In recent years so-called super apps – online or mobile platforms that combine multiple services into one app – have sought to

People living in South East Asia are highly concerned with caring for the planet, yet most people prioritize convenience over the environment, according to Visual GPS, new landmark research unveiled by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology.

Privacy is core to the work at Google as well as the company’s vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected.  Hence, Google announced in a blog post on July 31, 2020 their intend to increase transparency into

The age of digitization pervades almost all areas of life – from the world of work to road traffic and the health sector to communication.

Verizon Media takes email marketing to the next level in Southeast Asia (SEA) with View Time Optimization (VTO), a new email optimization solution, powered by Verizon Media, that gives marketers the unique ability to deliver their brand and marketing emails to users when they are active in their inbox, placing these emails in one of