August 2018 – Predictive Algorithms & Native Ads

In the quest to become data-driven, companies are increasingly investing in Business Intelligence (BI) software to gain a competitive advantage. Yet, the insights generated by those tools are mostly fueled by data from within a company’s walls, instead of the real-time market signals found externally online – from consumer opinions to corporate filings. Outside data, […]

Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.

Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providing invaluable assistance in driving marketing efforts forward.

Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through different channels.

International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.

Reuters just unveiled a personalized news app designed to help business professionals make better decisions.