August 2018 – Predictive Algorithms & Native Ads

First, there was the big data hype and now the AI boom engrosses marketing, although none on its own can create data on its own. Since big data gurus once told us that we would only need to collect as much information as possible about our customers to know everything about them, we lived the […]

Simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition, Bill Frank states in his article “Let algorithms decide – and act – for your company”, part of the Harvard Business Review “Predictive Analytics in Practice”.

According to the Seeding Alliance’s Native Advertising Study, the industry is in agreement that native advertising is an attractive source of revenue for publishers and advertisers through its integrated placement and scaling capabilities, especially for mobile Internet use. However, it also becomes clear that the form of advertising has only become more widespread in the

The Predictive Model Markup Language (PMML) is an XML-based predictive model interchange format that provides a way for analytic applications to describe and exchange predictive models produced by data mining and machine learning algorithms. Version 1.0 was published in 1999 and Version 4.0 ten years later.

In today’s customer-centric economy, what truly differentiates a brand from its competitors is how well it can deliver a good customer experience. As customers expect faster response times and better personalized experiences, it is increasingly critical for brands to garner customer insights in near real-time to break through the clutter and grab their attention.

What if we could use our customers’ complete buying history, including all transaction data, to predict the next most likely purchase for each customer? This information would allow us to conduct individual marketing communications and provide tailor-made offers at the right time to each and every customer without even asking one single question.

Publicis Groupe Singapore just announced the launch of Publicis Digital Lab to expand the agency’s digital business transformation capability. The fully-integrated digital lab combines machine learning, deep learning and natural language processing (NLP) to develop the tools of tomorrow and provide world-class solutions to the industry.

At its annual Symposium in Singapore, Adobe once again highlighted its belief that the right combination of relevant data, compelling content, and stunning design are fundamental to delivering outstanding customer experiences. The leading industry conference for digital experience and business transformation was held again at Marina Bay Sands, Singapore, where around one thousand marketing experts

Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measures, rather than linking them. In fact, there are two very different types of change that occur at very different speeds which

Jeanne Harris and Marc Mc Donald impressed me with their top-notch article in the Harvard Business Review Insight Center Report “Predictive Analytics in Practice”, that immediately starts with the statement: “If knowledge is power, then predictive analytics promises the ultimate knowledge—that of the future – which is within reach”.