Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:
8 tips for a successful internationalization of your SEM campaign Read More »
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting maximum click rates. Many online marketers do not know, however, that the SEO job consists of more than just the fight for the
Avoid SEO mistakes and increase turnover Read More »
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easily beat not only chess players, but also succeed in similarly sophisticated games, like the 3000-year-old Chinese game of Go, and most recently, poker challenges against multiple human
How deep learning turned sci-fi-esque predictive intelligence into reality Read More »
Global brand and marketing consultancy Prophet announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China.
The Brand META Model helps to redefine brand building for China’s digital age Read More »
Around the world, SEO is almost exclusively about Google, the world’s most popular search engine, with a market share of 80.52 percent as of March 2017. In some Asian countries, however, local search engines top Google’s popularity, such as Baidu in China, homegrown search portal Naver in South Korea, or Yahoo! Japan and Yahoo! Taiwan
SEO gets even more difficult Read More »
When it comes to writing on the Internet, many companies still ask themselves: What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website should which keywords be? Well, find out how to score with search engines by reading on:
Balance between search engine optimization and reader-friendly text is important Read More »
In many ways, there’s no such thing as ‘just a job’. What we do within our 9-to-5 work week is powerful. Work defines and shapes us; it takes the form of our personal fingerprint on society. And considering that the average person will give 100 000 hours to working over a lifetime, our jobs are
Happiness doesn’t come cheap, but it pays up… Read More »
has brought its consulting services to the Asia-Pacific, providing advanced analytic and strategic capabilities to enable clients to transform their businesses and capture growth opportunities.
Appointments & Announcements Read More »
