August 2017 – Search Engine Marketing & Optimzation

Whoever wants to sell on the Internet can’t ignore Amazon, as it has long overtaken Google when it comes to product search. The huge shop-in-shop-portal is simply known and used by almost everyone.

Today, everyone knows that an idea isn’t a good one until it ‘trends’. Last year, the City of Sydney’s Zero Waste marketing campaign featured the creation of an outdoor vinyl sticker campaign that made use of clever situational placement and optical illusions to highlight the problem of dumping household waste throughout the city. Designed for

Meltwater just announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. Meltwater,a leader in media intelligence, has been founded in 2001 by CEO Jorn Lyseggen with only $15,000, and is actively seeking investment opportunities and partnerships to continue expanding its media intelligence services globally.

SEO techniques can be generally classified into two broad categories, namely black hat and white hat, standing for techniques search engines do not approve (black hat) or recommend as part of good design (white hat). Industry commentators have classified these methods and the practitioners who employ them that way.

Voice assistant technology isn’t really something new, but with advancements in artificial intelligence and machine learning, it got tremendous attention and adoption has grown fast in recent years. The reasons for the success are clear, since voice-enabled devices and digital assistants allow consumers to engage through one of the most natural forms of communication, besides

Singaporeans are among the most well-travelled in the world with close to 9.5 million overseas trips reported in 2016, according to Google updated Asia Pacific Travel Dashboard that revealed the top search trends in Singapore and 12 countries across Asia Pacific over the last year. The dashboard also uncovers the top travel habits and trends

Watch out Evan Spiegel, the last few months have seen Snapchat challenged in a way it never has been before and it’s all because Instagram looked at what Snapchat was doing and decided they could do it better. Stories are the lifeblood of Snapchat, but Instagram’s offering is already more popular and growing at a

It is an inconvenient truth that from the dawn of mankind, war has been a sad feature of the human condition. Human conflict comes at enormous cost with its impacts on people and society.

According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their browsing history – simply by following the fingerprints they leave online.

To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.