August 2011

Front line personnel from store managers to field marketing directors agree that marketing support materials are big contributors to the selling process. There is still, however, a massive amount of waste and obsolescence due to poor tracking, provisioning and just in time delivery of sales and merchandising materials to the field, reports the Chief Marketing […]

According to Yahoo!’s 3rd Net Index study a shift from shared to private internet access continued in the Philippines, revealing that online browsing through internet cafes declined from 71% to 66% and home internet increased from 31% to 35% over the past two years.

Yahoo! announced recently results from its 3rd Net Index study, stating that internet reach in Indonesia has surpassed traditional media and ranks second only to TV. This growth trend is predominant in urban areas and is largely driven by the increasing availability of low-cost smartphones and highly competitive voice and data plans. Accessing the internet

The white paper “Where to begin – the discovery phase”, published by Hydra, a provider of Software-as-a-Service marketing technology, says digital marketing teams simply do not have the resources to conduct keyword research thoroughly, which is vital to the success of digital marketing campaigns. Moreover, monitoring and keeping up to date with terms as they

Although the information security budget among Asia Pacific manufacturers is set to increase at a faster pace compared to other regions, manufacturers here are generally less concerned about their IT security budgets.

Over recent years, stakes in the regulatory arena have intensified. While legislative breaches could still inflict substantive fines or reputational damage, the current generation of industry-wide regulations, like Dodd-Frank, EMIR, Basel, and IFRS not only impose a drag on operating costs, but also have the potential to directly hit at the heart of a firm

The Asia Pacific Infrastructure-as-a-Service (IaaS) market witnessed explosive growth during 2010, owing largely to customer need for utility-based computing services with a predictable operational expenditure.

According to Frost and Sullivan’s analysis, the Asia Pacific enterprise telephony market is back on track with a rise of 6% and even estimates that it will reach US$2.57 billion in 2016.

University networks are commonly viewed as open environments that can foster education and research. At the same time, this puts campus network systems at high risk and they are vulnerable to security breaches that may compromise confidential information and expose the university to losses and other risks.

The International Conference on Online Media Measurement (I-COM), is increasing its involvement with the Asia Pacific region by expanding its presence and engaging with local and regional associations that are driving the future of Online Measurement. I-COM focuses on exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation, information sharing